Hi, I'm ANABEL

The Person Behind Cocotasos

I'm interested in how you think, what you know and how you approach your work. Those details help us move beyond a generic presentation. My role is to listen closely, ask useful questions and connect what we learn to the creative decisions we make. Understand the person. Understand the business.

My Whole Story →

Most of the people I work with are already good at what they do. Their brand just hasn't caught up.

Cocotasos is a one-person studio. I'm the founder, the designer, and the creative director. The person who listens to you is the person who builds your brand, so nothing gets lost in a handoff.

behind the account

Anabel Aliferis

I didn't come to branding through graphic design. I came through architecture. I trained as an architect and interior designer and earned a master's in construction management. I've spent more than twenty years in construction and over a decade inside government organizations — environments that have shaped my attention to structure, preparation and detail. Today, I bring that perspective to brand strategy and design, supported by ongoing learning, research and a resourceful approach to creative tools.

The name

In Cuban Spanish, a cocotazo is a light knock on the head with your knuckles — the kind you give yourself when you're stuck and need to shake the answer loose. Spelled my way, it also holds my son's name: Tasos. The studio is named for both. It's the moment right before clarity, and the person I'm building it for.

Who I work with

I work with professionals and service-led businesses: attorneys, engineers, doctors, consultants, artists, educators, and small firms. These are people with real standing in their field whose brand doesn't show it yet. Some need a refresh. Some have never had a brand at all. All of them are ready to be seen for what they already are.

How I work

I go deep. Before anything is designed, I study your industry, your audience, and you — until I understand what sets you apart and can say it plainly. Then I build the identity, voice, messaging, and website one step at a time, with you involved throughout. When it launches, it's finished, and it's yours.

Why there's so little color here

That's intentional. I don't have a signature style, and I don't want one. My clients bring the color. My job is to find theirs.

I won't oversell what I do. I'll listen closely, tell you the truth, and use every tool I have to build a brand that finally looks like the work you've been doing all along.

I work in English and Spanish.

Why I do this

I'm passionate about design, discovering new brands and what people have to say. I like to help founders discover who they really are — or who they have become — and reveal their brand's personality. I enjoy getting deeply involved in a new subject, understanding its context and finding a clear way to express it. That curiosity is part of what draws me to working with people across different professions.